A sustainable marketing practice is achieved when a coherent business culture is set: a culture where all stakeholders are aligned and...

The power of positive reviews, recommendations — and celebrity endorsements are key strategies that resonate with your shoppers or...

Have you ever noticed that in some stores you find a perfume common to all the other points of sale of the same chain? Or to those...

As a marketer you might have started to see and hear more and more the expression T-commerce. But what is T-commerce? How does it work?...

For a few years now, Twitter's toughest business challenge has been convincing advertisers that it's a safe place to invest. Before the...

Time perception Subsequent lockdowns, pandemic-induced, have altered our perception of time, and have created what academics define the...

Gen Z was born and raised within the virtual world, contrarily to millennials. Almost 50% of these young people admit to being constantly...

Photo credit: Stabilo Boss We have seen many brands create their own content and initiatives to celebrate this very special day, each in...

Disney, like many media companies, has for years tried to reach large audiences by deciding to commercialize their customer data, just...

- A new banner for the live shows Continues, unstoppable the series of updates for Instagram which, after bringing some updates to...

Since the beginning of the pandemic, many social platforms have been very proactive in adapting their features to the new ways of life,...